When Wild State Cider decided it was time to enter the THC market, they asked me to bring their new brand, Birdie, to life. They wanted the product to live harmoniously on shelf with their current cider offerings, but stand its own ground with punchy colors and a noteworthy typeface. We landed on a direction that boasts bold colors, whimsical bubbles, and a logo playfully flipped vertically. I've helped them add seven Birdie product SKUs with more on the way in 2024.
Project Type: Brand Identity & Package Design
Role: Art Director/Designer
Tools Used: Adobe Illustrator & Photoshop
Year: 2023
Role: Art Director/Designer
Tools Used: Adobe Illustrator & Photoshop
Year: 2023
BIRDIE VARIETY PACK
This is the perfect pack for customers that are new to THC. It offers a variety of flavors and THC levels so consumers can sample taste and product potency preferences with one purchase. Positioning this brand in a carton helps it billboard boldly on a shelf of products primarily available in 4 pack - PakTechs.
BIRDIE TEA TIME PACK
This Tea + Lemonade THC infused drink is the perfect pairing for your chill summer day. Its sunshine yellow exterior is sure to ease your worries and help you enjoy the warmth while it's here. Time to indulge in liquid sunshine.
BIRDIE WILD BERRY LEMONADE
The first Birdie flavor to hit the market and a fan favorite at that. Coming in at 5mg of THC and a flavor profile that's hard to resist, it's no wonder customers come back to this one again and again.
FLAVOR LINEUP
Birdie has been evolving quickly as the THC space expands and because it is produced on a smaller scale, it gives Wild State the agility to experiment with exciting and seasonal flavors. Above are the flavors released so far, each product providing valuable insights into customer preferences.
BIRDIE ESSENTIALS
It's hard to sell a product without visuals and details so I've equipped the Wild State sales team with a full suite of sell sheets and product renders to assist their distributor partners in securing product placement as soon as the cans are filled.